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Friday, November 27

Breadcrumb Link replaces URL on Google SERPs

by Jon Jauncey on Fri 27 Nov 2009 19:55 GMT

Google announced that they will be replacing search engine result pages URLs with link that show site hierarchies, for some results. While this change may result in a loss of potential for having a keyword in URL on the search results page, it does mean that a single result in Google can link too many different pages on your site. more »

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Tuesday, November 10

Google’s ‘Vince Update’ for Brands?

by Jon Jauncey on Tue 10 Nov 2009 21:05 GMT

Recently there have been many questions banded about regarding the so called ‘Vince update’. It is considered by many that this update is to affect the way in which Google treats ‘brands’. So firstly, what do Google consider to be a brand and secondly, what kind of difference can be expected? more »

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